It's Now or Never is the debut full-length album by Ukrainian post-hardcore band Make Me Famous, released through Sumerian Records on March 27, 2012. The album features guest appearances from ex-Woe, Is Me vocalist Tyler Carter, and ex-Attack Attack! guitarist/clean vocalist Johnny Franck. The entire album was produced by band members Denis Shaforostov and Serj Kravchenko.

The first official single released from the album was "We Know It's Real", released on October 4, 2011. "Make It Precious" was released as the second iTunes single on February 28, 2012.